Now is all.
That is the peculiar slogan at Qatar 2022. It is a phrase plastered around the streets of Doha, on banners at every stadium, hanging down from the ceiling at the huge media hub at Qatar National Convention Centre. Nobody seems to know who exactly came up with it or what exactly it means.
Nobody, perhaps, but Lionel Messi. Because for Lionel Messi, playing at his final World Cup at the age of 35, now really is all, and he is playing like it. Maybe those marketing gurus were onto something after all?
Messi and Argentina are into the final. They swatted aside Croatia – who themselves had scuppered the chance of an all-South American semi-final by beating Brazil on penalties – 3-0 at Lusail Stadium.
To say Argentina have been entirely convin…